LUSAKA, April 10 — The United Nations (UN) Tourism on Wednesday pledged to support Zambia in its tourism infrastructure development as part of efforts to bolster the country’s tourism industry. UN Tourism Secretary-General Zurab Pololi kashvili said the organization will offer technical assistance, training programs and marketing strategies to help Zambia enhance its tourism infrastructure. During a bilateral meeting with Zambian Minister of Tourism Rodney Sikumba, the UN official stressed the need for public-private partnerships to drive investment in the tourism sector, which would help create jobs, reduce poverty and empower local communities. According to a statement released after the talks, Pololi kashvili commended Zambia for its rich cultural heritage, natural beauty, and commitment to preserving its environment and praised the country’s efforts to balance tourism development with sustainability. On his part, the Zambian minister said the government is planning to diversify the country’s tourism offerings, moving beyond traditional safari tourism to include cultural, adventure and eco-tourism experiences. He said the government plans to establish an academy center that will provide hospitality as well as entrepreneurship skills training.
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