URUMQI, Oct. 16 — Artificial intelligence (AI) is transforming the news media industry, offering new production drivers, improved user experiences and promising industry prospects, according to a think tank report released on Monday.

The report, titled “Responsibility and Mission of News Media in AI Era,” was released by the think tank under Xinhua News Agency during the ongoing sixth World Media Summit in Urumqi, capital city of northwest China’s Xinjiang Uygur Autonomous Region.

The report highlights the continuous breakthroughs in the application of AI technology, such as algorithm recommendations, voice interaction and image generation. It notes that media industries in some countries and regions are gradually shifting from using AI as an auxiliary tool to making it the core driver of their operations.

According to the report, AI is driving a new wave of productivity in news media, enhancing content collection, production, distribution and evaluation.

AI aids in gathering background information, recommending news sources and contacts and verifying information, which offers editors more valuable news leads and diverse perspectives, the report states.

The report further explains that technologies like writing bots and AI creative assistants are freeing media workers from repetitive and tedious tasks.

It also highlights how AI leverages vast interconnected data to help media organizations gain deeper insights, build user profiles, and strengthen connections with audiences for more accurate content delivery.

AI technology enhances media management efficiency by evaluating communication effectiveness and precisely analyzing data, the report notes.

Additionally, it emphasizes that media outlets are using large AI models to provide information through human-like conversations, shifting away from the traditional one-way communication model and enabling two-way interaction with their audiences.

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